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Playbook 15 · Home value and equity conversations

What is a 12-month market trend and how should agents use it?

4 steps · 2 min read · Updated October 14, 2026

The short answer

A 12-month market trend is the percentage change in local home values over the past year. It is the most useful short-term indicator because it smooths out seasonal swings, like slow winters and busy springs, and shows whether a local market is rising, flat or softening.

Using the 12-Month Trend in the Field

  1. 1

    Separate direction from seasonality

    Month-to-month numbers are noisy because of school calendars and weather. The 12-month view shows the real direction.

  2. 2

    Set listing expectations

    If the local trend is up about 2%, a seller who wants to price 10% above the last comparable sale is setting up an expired listing.

  3. 3

    Answer "the market is crashing"

    Local data often tells a calmer story than national headlines. Show the actual number for their area.

  4. 4

    Watch for micro-market gaps

    Metro-wide trends can hide ZIP-level reality. One ZIP code can be down while a neighboring one is up.

How Touchpoint Valuation automates this

Touchpoint Valuation's full report shows the recent local trend alongside the home's value history, giving you and the homeowner a shared reference point.

Try it free

Go deeper

Real Estate Trends & Housing Market Outlook 2026: What Realtors Need to Know →

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