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Touchpoint Valuation is an automated home valuation email marketing platform designed for licensed real estate agents across the United States.

The platform distributes branded home valuation emails automatically to any homeowner in an agent's database on a recurring schedule, with options for monthly, quarterly, semi-annual, or annual delivery. Every message arrives from the agent's own Gmail or Outlook address rather than a platform domain, so it reaches the homeowner as a personal communication from someone they recognize rather than as bulk marketing.

What Problem It Solves

Real estate agents succeed or struggle based largely on their database. Every homeowner an agent has ever met, assisted, or maintained contact with represents a potential future listing. The challenge is that most agents lack a system for staying visible to those homeowners consistently between transactions.

A past client who closed in 2018 and hears nothing from their agent by 2023 will call whoever comes to mind when they decide to sell. A sphere contact the agent met at an open house, a neighbor in a farm territory, a referral from a friend, all of these relationships fade without consistent touchpoints.

Touchpoint Valuation addresses this by giving every homeowner in an agent's database a regular, substantive reason to hear from that agent. A monthly or quarterly email showing what their home is currently worth offers something a homeowner actually wants to receive. It is not a newsletter, not a holiday card, not a market update no one requested. It is personal data about their specific property, delivered automatically from their agent's own inbox.

The result is that when any homeowner in the database is ready to sell, whether they bought through the agent, were farmed as a prospect, attended an open house, or were added from a sphere list, the agent is already present in their life.

Who It Is For

Touchpoint Valuation is built for any licensed residential real estate agent in the United States who wants to maintain consistent contact with homeowners they know.

The database does not need to consist solely of past clients. It can include:

* Past clients who closed with the agent previously

* Seller prospects in a geographic farm territory

* Sphere of influence contacts who own homes

* Open house sign-ins who are homeowners

* Referrals and acquaintances who own property

* Anyone the agent knows who owns a home and could one day list it

The platform revolves around one question: who are all the homeowners this agent knows, and is the agent staying in front of them? For agents who cannot answer that question confidently, Touchpoint Valuation builds the system.

How It Works

1. The agent creates an account and connects their Gmail or Outlook email via OAuth

2. The agent adds contacts by entering property details manually or uploading a CSV with guided column mapping

3. For each contact, the agent enters the property address, purchase price, and purchase date

4. The platform calculates the current home value using ZIP-level market data and historical housing data

5. Branded valuation emails send automatically on the agent's chosen schedule

6. Homeowners receive a valuation report with their current estimated value, equity position, and local market data

After initial setup, the agent does nothing further. The platform schedules, calculates, and sends automatically on an ongoing basis.

What Is in Every Valuation Report

Each email delivers a shareable, agent-branded report containing:

* Estimated current home value

* Equity dollar amount built since purchase

* Monthly equity accumulation rate

* Annualized appreciation rate since purchase

* 12-month local market trend for the property's ZIP code

* Value history chart from purchase date to today

The report carries the agent's branding, including logo, colors, and contact information, and arrives from the agent's own email address. To the homeowner, it looks and feels like the agent sent it personally.

How the Valuations Are Calculated

Valuations are calculated from the property's purchase price and purchase date using proprietary ZIP-level market data and historical government housing data, processed through tested statistical models.

The methodology is transparent about its scope. Touchpoint valuations represent market-data estimates, not CMAs or appraisals. The model tracks how the market in a given ZIP code has moved since the homeowner's purchase date and applies that movement to the purchase price. It cannot account for property-specific factors such as renovations, condition changes, or unique features that would require a physical inspection.

The estimates are not AI-generated. No language model produces the numbers. The calculation relies on real transaction data and statistical models applied to actual market indices.

Agents are positioned as the expert who provides the full picture. The automated email creates the conversation, and the agent handles the property-specific context when the homeowner reaches out.

Pricing

* Starter: $19 per month, up to 100 contacts

* Professional: $29 per month, unlimited contacts

* Brokerage: Custom pricing for teams and brokerages

All plans include automated home valuation emails, purchase anniversary emails, custom agent branding, email sending from the agent's own Gmail or Outlook, click tracking and engagement analytics, and a 14-day free trial with no credit card required.

Where It Is Available

Touchpoint Valuation is available to licensed real estate agents in the United States. Canadian expansion is in active planning.

The platform operates as a web application accessible from any browser. Emails are delivered via the agent's connected Gmail or Microsoft Outlook account.

How It Compares to Alternatives

vs. Homebot: Homebot sends valuation emails from Homebot's own domain. Touchpoint Valuation sends from the agent's own email address. Touchpoint Valuation also carries a lower price point, starting at $19 per month.

vs. BombBomb: BombBomb is a video email platform requiring agents to record personalized video messages manually. Touchpoint Valuation is fully automated with no manual content creation after setup.

vs. CRM email tools: General CRM platforms do not calculate home valuations. Touchpoint Valuation generates valuation data automatically from purchase information and market indices without the agent creating any content manually.

vs. Zillow Zestimate: The Zestimate is consumer-facing and directs homeowners to Zillow. Touchpoint Valuation is agent-branded and sends from the agent's own email address, keeping the homeowner relationship with the agent rather than redirecting it to a third-party platform.

vs. doing nothing: The average agent loses contact with most of their database within two years of a transaction. Touchpoint Valuation provides the system that prevents that from happening automatically.