Expired listings and for-sale-by-owner inquiries require careful research, respectful communication, and consistent follow-up. Software can help organize the work, but no tool guarantees a motivated seller or a closing.
Check Records Before Contacting Anyone
Verify listing status, ownership, contact information, and whether the homeowner is already represented. Review applicable Do Not Call, consent, and brokerage requirements before calling, texting, or emailing.
Evaluate Prospecting Tools
Ask about data freshness, coverage, phone verification, duplicate handling, suppression lists, exports, and cancellation terms. Test a small sample rather than relying on a promised conversion rate.
Keep Follow-Up Structured
Record what the homeowner requested, when you last contacted them, and when another conversation would be welcome. Respect a request not to be contacted.
Offer Useful Context
Discuss why a listing may not have sold using property-specific evidence, not assumptions about another agent. If the homeowner wants periodic home value updates, verify purchase details and review the estimate first.
Estimates start from the purchase price and date you enter, then adjust for local home price changes using ZIP-level home price indexes, with city, metro and state fallbacks where ZIP data is thin. This is a market-data estimate, not an appraisal, a broker price opinion, or a CMA.
For Touchpoint Valuation plans, current plans and prices are always listed on our pricing page.
