Regular home value updates give agents a reason to stay connected with homeowners between transactions. They can support a follow-up routine, but they do not guarantee replies, referrals, or listings.
The Repeat Business Challenge
NAR's 2025 Profile of Home Buyers and Sellers reported that sellers owned their homes a median of 11 years before selling. That is about 132 months, not a forecast of when any individual contact will move.
A long ownership period makes it important to maintain accurate contact records and agree on a communication cadence with each homeowner.
What an Automated Valuation Can Provide
A report can show an estimated market value range, estimated change since purchase, and local market trends. These are reference points for a conversation, not a substitute for examining comparable sales and property condition.
Estimates start from the purchase price and date you enter, then adjust for local home price changes using ZIP-level home price indexes, with city, metro and state fallbacks where ZIP data is thin. This is a market-data estimate, not an appraisal, a broker price opinion, or a CMA.
Build a Sustainable Routine
- Confirm contact information and communication preferences.
- Enter and verify the purchase price, date, address, and property type.
- Review the estimate before activating delivery.
- Choose a cadence the homeowner wants.
- Follow up personally when they ask a question.
Measure Your Own Results
Track delivered messages, clicks, replies, unsubscribes, and conversations. Attribute a closing to a touchpoint only when your records support that conclusion. An open or click is not a listing intent signal on its own.
For setup details, read the automated home valuation email guide. Current plans and prices are always listed on our pricing page.
